Portrait of Michael Atwell

About

I’m a product designer and leader who cares about the why.

My career spans more than a decade of design, communication, and leadership, with the past 5+ years focused on product and UX design. That mix of creative and leadership experience has shaped how I work today, helping teams understand complex problems, align around what matters, and turn ideas into clear, usable products.

My path here wasn’t a straight line. I spent close to a decade in ministry and communications roles before moving into product and UX design full-time, and that mix of leadership, communication, and creative work still shapes how I approach the job today.

I care about understanding the problem before jumping to a solution, and I often work beyond the traditional design role, leading discovery, aligning stakeholders, and using tools like Figma, prototyping, and AI to make ideas tangible.

Outside of work, I’m a husband and dad who plays guitar, enjoys sports, and likes to spend time with my family.

View my work →